The Model Company Objective | The Way Velux Does Business
In 1965, Velux’s founder, Villum Kann Rasmussen, formulated the Model Company Objective. It still guides the way of doing business in the Velux Group.
In everything Velux does, they set a standard of excellence. For product quality, for business conduct and for responsible citizenship.
Velux’s solutions create better living environments. So does their way of doing business. By engaging respectfully with the people they work with; by giving back to the societies they do business in; and by working responsibly with the natural resources we all depend on.
They create value for society and a profit for all their businesses. A profit they use to stimulate innovation and set even higher standards for sustainable living in buildings. That’s an ambitious goal. But their vision and values help them get there.
”It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner.
By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies.
A Model Company makes a profit, which can also finance growth and maintain financial independence.”
Villum Kann Rasmussen, 1965
Skylight Specialists, Inc
Skylight Specialists, Inc takes the values and philosophy of Velux as our own. Velux’s success after 50+ years in business while always holding to their values is inspiration and leadership for our own company.
Corporate Responsibility Report
Velux has published its Corporate Responsibility Report in May 2015. It showed a historically low number of work accidents, a decrease in the company’s emissions, and it’s share of profits being paid back to society. It also documented Velux’s products are contributing to improvements in indoor climate by raising productivity and reducing CO2 emissions from buildings.